Meta-Luxury & the Equestrian Culture

MANIFESTO
Meta-luxury is the iconic reflection
of a culture of excellence.

Meta-luxury brands embody the human quest
for unique achievements
that can stand the test of time,
enduring and evolving
from one generation to the next.

They challenge the boundaries of knowledge,
transforming history into the future,
sustaining excellence into eternity.

-Manfredi Ricca, Rebecca Robins,
published by Palgrave Macmillan 2012     



 

This carefully constructed explanation adds a level of transparency and depth to a concept that has exceeded its previous definition.
This manifesto adds a layer of depth, meaning, and power to all that truly believe there is purity within the concept of luxury. 

The equestrian culture is surrounded by master teachers, skilled artisans, and determined artists.
These are the people and companies that we choose to follow and celebrate in this reflection.

A sincere  thank you to Mr. Ricca and Ms. Robins for pushing the limits of marketing and defining meta-luxury.
A concept that many of us believe in, but were unable to convey succinctly.

K.M. Thornton