We began with a deep-dive brand audit, researching the origins and evolution of Shannon Lawlor’s brand, including:

- Historical review of previous visual and verbal identities

- Persona development and audience segmentation

- Strategic interviews to uncover founder’s ethos and brand soul

This audit served as the foundation for all future decisions, ensuring the refined brand would remain true to its authentic Western roots while engaging discerning collectors and new audiences.

- Honored historical and artistic significance

- Embodied strength, wisdom, and enduring legacy

- Created visual cohesion across print, digital, and packaging for promotion

We also developed a new mission statement and voice guide, ensuring all touchpoints now communicate with clarity, resonance, and alignment to Shannon’s values.

- Rewritten brand narrative and biography

- Intuitive user experience for collectors and curators

- Thoughtful integration of e-commerce, gallery showcases, press, and journal

- Responsive design aligned with luxury art and design standards

The new digital presence is not only elegant, but it also functions seamlessly on a new Shopify e-commerce platform.

- A signature brand piece for media and sponsorship

- A storytelling anchor for galleries and events

- A dynamic complement to static artwork and exhibitions

- Messaging and deliverables for brand activations and event collaborations

- Developed and updated promotional calendar deliverables per contracts for internal use to ensure all tasks work cohesively in message and delivered on time

Notably, our work helped fortify existing key relationships that broadened visibility and deepened Shannon’s industry influence.