Client: Shannon Lawlor Fine Art

We began with a deep-dive brand audit, researching the origins and evolution of Shannon Lawlor’s brand, including:

- Historical review of previous visual and verbal identities

- Persona development and audience segmentation

- Strategic interviews to uncover founder’s ethos and brand soul

This audit served as the foundation for all future decisions, ensuring the refined brand would remain true to its authentic Western roots while engaging discerning collectors and new audiences.

2. Refined Brand Identity

One of the most symbolic elements of the refinement was the update to the treasured brand mark, featuring Bucephalus—the legendary steed of Alexander the Great. The "honed" emblem:

- Honored historical and artistic significance

- Embodied strength, wisdom, and enduring legacy

- Created visual cohesion across print, digital, and packaging for promotion

We also developed a new mission statement and voice guide, ensuring all touchpoints now communicate with clarity, resonance, and alignment to Shannon’s values.

3. Website Redesign & Migration

In collaboration with the artist, we led a complete website redesign and content refresh, including that transitioned ShannonLawlor.com from a legacy platform to Shopify, providing a refreshed and scalable digital foundation.

- Rewritten brand narrative and biography

- Intuitive user experience for collectors and curators

- Thoughtful integration of e-commerce, gallery showcases, and press

- Responsive design aligned with luxury art and design standards

The new digital presence is not only elegant, but it also functions seamlessly on a new Shopify e-commerce platform.

4. Cinematic Brand Video

We concepted and produced a narrative-driven video, combining cinematic visuals with a voiceover script that reflected Shannon’s artistic ethos and dedication to preserving Western heritage. This video serves multiple purposes:

- A signature brand piece for media and sponsorship

- A storytelling anchor for galleries and events

- A dynamic complement to static artwork and exhibitions

5. Sponsorship & Strategic Partnerships

Provided strategic guidance and collateral for sponsorships and event collaborations, securing relationships that expanded visibility and industry influence

- Messaging and deliverables for brand activations and event collaborations

- Developed and updated promotional calendar deliverables per contracts

Notably, our work helped secure key relationships that broadened visibility and deepened Shannon’s industry influence.

6. End Result: A Legacy Refined

The refined brand now:

- Honors the origins of Shannon Lawlor’s career and artistic mission

- Speaks clearly to both long-time collectors and new audiences

- Reinforces her fine art expertise and lifestyle knowledge within the Western lifestyle demographic

- Positions the brand for thoughtful growth and generational impact